Privacy Policy

Your privacy is important to us. To protect your privacy, we provide this notice explaining our online information practices and the choices you can make about how your information is collected and used.

Information Collection

To maintain and improve site quality and integrity, the Internet Protocol addresses of computers are logged. This log is a standard method of reporting to gather statistics on which parts of our web site are visited and how long visitors spend there. We also log the type of browser and operating system you are using. We do not link IP addresses to personally identifiable information.

Like many other commercial web sites, the Route1 web site may use a standard technology called a “cookie” to collect information about how you use the site. Cookies were originally designed to help a web site identify a user’s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie is a small string of text that a web site can send to your browser. A cookie cannot retrieve any other data from your hard drive, pass on computer viruses, or capture your e-mail address. Currently, web sites use cookies to enhance the user’s visit; in general, cookies can securely store a user’s ID and password, personalize home pages, identify which parts of a site have been visited or keep track of selections in a “shopping cart”. It is possible to set your browser to inform you when a cookie is being placed. This way, you have the opportunity to decide whether to accept the cookie.

At times we may request that you voluntarily supply us with personal information, such as your e-mail address, for purposes such as corresponding with us, registering at a site, making a purchase, entering a sweepstakes, registering a new product, or participating in an online survey.

Information Use

When you supply Route1 with your personal information, we may use the information to learn more about you so that we can develop better products and services. We may also use the information, and share it with our business partners, to send you information about new products, services and offers that may interest you.

Declining E-mail Offers

Although most customers tell us they appreciate receiving notice of these opportunities, we recognize the importance of providing you with choices. At any time after receiving an e-mail offer from Route1, you may request to discontinue receiving these offers. All e-mail offers that you receive from Route1 will tell you how to decline further e-mail offers.


While Route1’s product ad campaigns and marketing materials may be viewed by children, we do not wish to receive data from children. Route1 encourages parents and guardians to spend time online with their children and to participate in the interactive activities offered on the sites their children visit. No information should be submitted to, or posted at, Route1’s web site by visitors under 18 years of age without the consent of their parent or guardian.

Changes to Privacy Policy

The Company reserves the right to change this policy at any time without notice. The amended policy shall be effective immediately after it is initially posted on this Site. A user’s continued use of the Site after the posting of the amended policy terms on the Site constitutes the user’s affirmative: (a) acknowledgement of the policy terms and any modifications; and (b) agreement to abide by and be bound by the policy terms, as amended.