Brand Protection Guidelines for Third Parties

Introduction

Route1 Inc. (“Route1”) considers its brands among its most valuable corporate asset, so proper and consistent use of Route1 trademarks is vital to protect Route1’s brands.

These guidelines have been developed to help partners, customers and other third parties answer common questions about proper use of Route1 trademarks.

Route1 Trademark Use Guidelines

A Route1 trademark must never be used as a common verb or as a noun. A Route1 trademark should always be capitalized appropriately and should never be used in possessive form, or as a slang term. A trademark should be used as an adjective to describe the product, and should never be used in abbreviated form.
The first use of a trademark in text must be followed by the common generic name for the product (i.e. software, appliance, hardware).
Correct: MobiNET® identity management and service-delivery platform
Incorrect: EnterpriseLIVE® AG is...
Correct: EnterpriseLIVE® AG network appliance is...
Never use Route1 trademarks in plural or possessive form. (Note that when Route1 is used as a trade name (i.e. to refer to Route1 Inc.) it may be used in the possessive form.)
Incorrect: Install TruOFFICE’s™ host software
Correct: Install the TruOFFICE™ host software
Never alter Route1 trademarks. Note that the proper form for Route1 trademarks sometimes includes “Route1” and sometimes does not.
Incorrect: EnterpriseLIVE-AG®
Correct: EnterpriseLIVE® AG
Incorrect: MobiKEY®
Correct: Route1 MobiKEY®
Never alter Route1 logos without authorization. All Route1 logos must be reproduced from materials supplied by Route1. Each representation of the Route1 mark should be consistent, undistorted, and clear.

Trademark symbols

Route1 holds two types of trademarks:

™ for unregistered marks and marks with pending applications for registration;
® for marks registered in the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office.

Refer to the end of this document for a list of Route1 trademarks.

A trademark symbol is required on all prominent uses of Route1 marks, such as on brochures and headlines. A trademark symbol is also required upon the first use of a Route1 mark in text or body copy, even if the mark has appeared with a trademark symbol in the same piece, such as in a headline or logo.

Attribution statement

Please include an attribution statement when using any Route1 trademarks in any published materials. The attribution statement typically is included with other legal lines at the bottom of a web page at the end of a document. The attribution statement should appear in the following form:

“[List of Route1 marks appearing in the piece] are either registered trademarks or trademarks of Route1 Inc. and may be registered in the United States Patent and Trademark Office and in other countries.”

Registered Trademarks of Route1 in the United States and/or Canada:

Power by MobiNET®
Route1 MobiVDI®
IBAD®
Route1 MobiKEY®
MobiVDI®
MobiNET®
Route1®
DEFIMNET®
PurLINK®
Route1 Mobi®
Mobi®
MobiAgent®

Trademarks of Route1:

TruOFFICE™
TruCOMMAND™
MobiMicro™

Route1 Logo Usage Guide

Correct Logo on Varying Backgrounds

Incorrect Logo on Varying Backgrounds

Logo Guidelines

Acceptable Uses

The Route1 logo should appear on all public facing material
The Route1 logo should have sufficient white space around the logo when placed near the edge of documents, screens, etc.

Unacceptable Logo Adjustments

Do not reverse the colour scheme or place objects behind the logo
Do not add any elements to the logo
Do not rotate or change the font of the logo
Do not use elements of the logo separately. The logo can appear without the tagline.

Logo Formats

JPEG - The JPEG logo should be used in PowerPoint presentations and Word documents.
EPS - The EPS logo should be used for all public facing print materials (i.e. manuals, brochures, etc).

Logo Versions

Black – Logo with black text and gold shield should be first choice on white background
White with Gold – Logo with white text and gold shield should be used on black backgrounds
All White – Logo with white text and white shield should be used on colour backgrounds